This is the logo type that most people think of when they think of a logo-but that doesn’t mean it’s always the best choice. The 10 Types of Logos:Ĭombination logos incorporate both a wordmark and a symbol. Different logos have different effects, after all, so choosing wisely is well-advised (more on that below.) First, let’s take a closer look at the 10 different types of logos. Whichever logo style you choose for your brand, your decision should be calculated and deliberate-ideally based on customer research and in-depth brand strategy. Some logos straddle the line between categories or even incorporate more than one style. We classify 10 different types of logos, but these categories aren’t meant to be exclusive or definitive. From text-based to image-based, literal to symbolic, static to dynamic, there’s no shortage of successful logo styles. The different types of logos include a range of styles. What are the 10 Different Types of Logos? A logo is one component in a brand’s visual identity: a complex system of colors, typography, imagery, and aesthetic style.Įverything you need to know about rebranding your business-and avoiding costly mistakes. Importantly, a logo is not a brand, and a brand is not a logo. They speak volumes without saying much at all. The best logos are simple, scalable, and unforgettable. A logo may include typography, a symbol, or some combination thereof in communicating the essence of a brand in a distinct and memorable way. How to Choose the Right Type of Logo for Your BrandĪ logo is a visual signifier used by an organization or individual to represent its brand.What are the 10 Different Types of Logos?.Your logo is your company’s stamp on the world, after all, a visual symbol chock full of meaning that can, in an instant, reveal everything from brand positioning to brand personality.Ĭhoosing the right type of logo is the first step in creating a mark that will serve as both a critical first impression and constant signifier of what your brand is about.īelow, we’ll take a look at 10 different logo types-each of which offers a unique way to speak volumes about your brand-and give you some tips on how to choose the logo style that’s right for your business. Designing a logo that captures the authentic essence of your brand starts with understanding the many types of logos that are out there.
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